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SimRacing Lab X Asetek SimSport Livery

SimRacing Lab partners with Asetek SimSports

It is with equal levels of pride and excitement that SimRacing Lab can announce a new partnership with Asetek SimSports.

Running up to the GTR24h Spa race, SimRacing Lab; already sponsored by engineering consultancy DIS/CREADIS, signed with Asetek SimSports on a deal that takes the two brands to the end of 2022.

Asetek SimSport Logo







Star driver Andi Kurtsen said:” This is a really cool partnership on multiple levels. Asetek SimSports is the most interesting and ambitious brand in gaming equipment. Being a Danish company with a keen eye on both user-friendliness, nice designs, real-world authenticity and excellence on the technological side, it really was a no brainer for us to partner with them.”

Jannik Wind Gotthardsen added “It is a perfect match. The background of our drivers and team, is one of engineering, so we speak the same language. It is always a true pleasure to be around genuinely professional people, who has high ambitions and are putting the effort and investment in to create something very special for the entire eSports Racing community. We are super excited about the collaboration with Asetek SimSports”.

Asetek SimSport Invicta prototypeThe entire SimRacing Lab team spent a good amount of time in the Asetek SimSports factory, testing and providing user feedback to the equipment in pipeline from Asetek SimSports.

Dennis Vesterbæk Hampe, Manager, B2C Marketing & Product Development, Asetek Si

mSports remarked:

”We’re thrilled about our partnership with SimRacing Lab. Our mechanical engineers are working closely with both sim racers and real-world racecar drivers. Working with engineers who are also sim racers provides a lot of valuable feedback. SimRacing Lab has tested our pedals for about 600 hours at the moment, and they are as excited about the product as we are. To us, that shows that we’re on the right track when it comes to quality and ultimate immersion. That’s precisely where we want to be.” 

Olav Langdahl of SimRacing Lab finished by saying:” Seeing and working in the Asetek SimSports operation is a great experience. It is a bit cool to know just a little about the secrets and development Asetek SimSports are working on. The people there are amazing, the products are just so much cooler than anything else we have tried or tested, so we were instant fans of Asetek SimSports.”

The newly released Asetek SimSports pedals “Invicta” has been tested thoroughly by SimRacing Lab, who has already completed all preparations, practices and three 24hr races with this high-end eSports Racing kit.


SimRacing Lab team